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May 19 2017

23:05
Refugee Transforms His Village By Creating Homes Out Of Discarded Plastic Bottles
23:00
Atelier Pierre Thibault completes long narrow home in Quebec forest
23:00
Security researcher found a WannaCry fix for some infected computers
23:00
The Workshop of Dream?s book
22:20
The Marines Just Unveiled Its First Ever Female-Led Recruitment Video And It Is Tough
22:04

Radio SulAmérica Paradiso FM: Sound Penalty

Our campaign is a direct intervention in each one of Paradiso’s radio user’s app transmission. Whenever the listener is driving, the app measures their speed and the car’s location. This way, if the driver goes over the speed limit, the radio transmission is interrupted for this driver only and they receive the sound penalty. The penalty’s audio explains that the driver is over the speed limit and therefore will have to listen to one minute of Government Hour – the most tedious public radio program. When this minute is over, all the driver has to do is stay within the speed limit that the radio’s schedule go back to normal.

The Government Hour is a standardized compulsory broadcast for all stations, which takes place at 7 pm every evening. This law exists for over 82 years, and is a nightmare for every Brazilian. Also, it is very relevant to consider that Rio de Janeiro’s traffic is the 8th worst in the world.

Sound Penalty - Radio Sulamerica Paradiso FM

Video of Sound Penalty - Radio Sulamerica Paradiso FM
21:43
21:42
21:41
21:33
21:25
Apple blames exploding Beats headset on AAA batteries
21:16

Getty Images: Strike

In this campaign, we try to generate a reaction from the viewer by showing them photos that demonstrate the contrast between the social sensitivity and artistry of a photo. In this way, we expose the injustices of the world that sensitize us so much without leaving to one side the beauty and quality that these photos contain, as captured by our best photographers.

21:15

Getty Images: Poverty

In this campaign, we try to generate a reaction from the viewer by showing them photos that demonstrate the contrast between the social sensitivity and artistry of a photo. In this way, we expose the injustices of the world that sensitize us so much without leaving to one side the beauty and quality that these photos contain, as captured by our best photographers.

21:13

Getty Images: Horns

In this campaign, we try to generate a reaction from the viewer by showing them photos that demonstrate the contrast between the social sensitivity and artistry of a photo. In this way, we expose the injustices of the world that sensitize us so much without leaving to one side the beauty and quality that these photos contain, as captured by our best photographers.

21:12

Getty Images: Trash

In this campaign, we try to generate a reaction from the viewer by showing them photos that demonstrate the contrast between the social sensitivity and artistry of a photo. In this way, we expose the injustices of the world that sensitize us so much without leaving to one side the beauty and quality that these photos contain, as captured by our best photographers.

21:10

Getty Images: Soldier

In this campaign, we try to generate a reaction from the viewer by showing them photos that demonstrate the contrast between the social sensitivity and artistry of a photo. In this way, we expose the injustices of the world that sensitize us so much without leaving to one side the beauty and quality that these photos contain, as captured by our best photographers.

21:00
Stern McCaffery Architects converts entrance of old Massachusetts house into a gallery
21:00
Here's How Donald Trump Will Win Reelection In 2020
20:57

Nivea: Ode to Mommy

The best Mother’s Day gifts are handmade. That’s why Nivea transformed more than 40, 000 of it’s Silk Mousse bottles into children’s craft packages. For kids to give their moms a special Mother’s Day present and message, by drawing, writing or crafting a story on the special packaging.

NIVEA presents an ode to mommy

Video of NIVEA presents an ode to mommy
20:48
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