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May 18 2012
Melo
Designed by Imagemme | Country: United States
“Here at Imagemme, our vision was to create an innovative package that immediately resonated with the refreshing taste of watermelon. With Melo, we wanted to mesh together the purity of the product alongside clean, eye-catching design. Being that sustainability and healthy packaging are priority, Melo’s bottle is BPA-free. The soft lines and curvature of the bottle is an homage to the watermelon, a refreshing, but exciting muse.”
May 16 2012
Padrillos
Designed by Diego Ballester | Country: Argentina
“Imagine a herd of wild stallions galloping over smooth, white hills, their black coats reflecting the light of the moon. This very image lived inside winemaker Ernesto Catena’s mind, and kept his primal attachment to land and nature alive during his time as a university student. After years of travel, when Ernesto planted his vineyard in Mendoza, “Padrillos” was born. These intense wines express the primordial forces latent in our fertile land, and the wild spirit of Argentina’s true varietals.”
Student Work – Dan Hinde
Designed by Dan Hinde | Country: United Kingdom
“D&AD challenged students to create a new brand of Scotch whisky, this included naming the brand, an identity design, packaging and a container. My response is Flora & Fauna, a Superior Scotch inspired by the Miracle of Mother Nature.”
May 13 2012
Student Work – Samantha Szakolczay
Designed by Samantha Szakolczay | Country: United States
“For this conceptual project, students were to chose a pre-existing and well-known brand and develop a line of skin care products. The key factor in deciding upon a brand was that it was not currently affiliated with a skin care line of products. The challenge was then to maintain equity within the brand and translate that into skin care.
Altoids has always been a product meant for a mass audience of both men and women. As a largely popular breath mint in the United States, the mint product is slightly more expensive than the average breath mint price. In maintaining such characteristics, Curious is a skin care product that is clinically proven to cleanse and refresh the skin. The product is meant for both men and women and offers skin care products that clean, treat, and sooth the skin.”
May 10 2012
Gordy’s Pickle Jar
Designed by Common Complex | Country: United States
“Our intention was to create a design that celebrated the rebirth of an old craft. We wanted a design that would feel right at home in a grandma’s kitchen—the kind of grandma that might show you her old biker tattoos while she readies the tea and Sunday paper. Time regained.
Gordy’s handcrafted pickles and preserves are a labor of love. Each thoughtfully designed recipe uses fresh, local produce & responsibly cultivated spices.”
February 27 2012
Student Work – Mara Rodríguez
Designed by Mara Rodríguez | Country: Spain
“Food was placed in designer glassware in order to see it from a different point of view.”
Stiegl Haus Bier
Designed by Demner, Merlicek & Bergmann | Country: Austria
Beautifully detailed labels for Stiegl Haus Beir. Check out the short stories for each brew at the end of the post.
Extra Stout
From the notes of beerologist Dr. Kiener. Today: Great Britain. God Save the Pint!
A travelling man comes by a lot of stories. And drinks. Lately I entered the home country of the proper Pint, the land of Kings and Queens: England. There’s no better way to ponder over an Extra Stout than during a ladies boxing match, is there? Corpulent, sturdy, firm, strong. Don’t think I’m talking about the young women handing out and taking a good beating right before my eyes. I’m talking about this delicious jet black beer in their hands, brewed in an ancient pub tradition.
Round 2. The mighty, light brown froth on top of that deep black delicacy is revealed right from the tap. The intimate aroma of roasted coffee and dark chocolate along with a generous, solid body are a pure satisfaction. The tasty finish is dominated by a stout bitter rounded off by a lovely coffee flavour. I’m digressing. The match ends in a tie. The Extra Stout posts a win on points though.
Christmas-Honey-Beer
From the notes of beerologist Dr. Kiener. Today: The North Pole. Silent Night, beery Night!
This time my research expedition on behalf of the Stiegl brewery brings me to the North Pole, where annually the United Santa Clause Christmas Conference (USCCC) is set in early December. The usual day’s agenda: a raise in reindeer tax, illicit gift affairs, an update in chimney entering security measures. One thing grabbed my undivided attention: Christmas-Honey-Beer. A top-fermented beer speciality from selected special-malt, finest hop aroma and precious acacia honey.
Brewing honey beer has a long tradition: early Germanic tribes refined their beer with honey, inspired by the honey-wine „Met“ as relished by the gods of Nordic mythology. Vikings brewed special beer as well, every end of December for their midwinter ceremonies. Can there be doubt that they might have enjoyed christmas time as peacefully and pleasant as we do? We say yes, sipping from our festive Stiegl Christmas-Honey-Beer.
Spice-Herb-Beer
From the notes of beerologist Dr. Kiener. Today: . A (secret) herb to quench all thirst.
Today I’m in a secret place where an undercover master brewer brews a secret beer from a secret recipe. There’s nothing more I can say about that lovely home-brew. Except maybe that before the purity requirements of 1516 many brewers used herbs and spices to add a special flavour to their beer. Herbs and spices like cardamon, coriander, sweet balm or lavender.
So now I’m standing here with my undercover master brewer, tinkering on a recipe for this Herb-Beer together with his secret herb and spice agents to add that very particular blend to the brew, which is to be labelled “absolutely recommendable“ but remains first and foremost: CONFIDENTIAL.
February 25 2012
KopfKunst Self Promotion
Designed by KopfKunst | Country: Germany
“Briefing: The Amalfi Coast near Naples, with its distinctive citrus fruits – bitter oranges and lemons – inspired the self-promotion mailing by design agency KopfKunst for Christmas 2010. With the annual edition of “Arche”, which promotes slow food products, the cue for this design came from the 1950s: summer, Vespa riding, Italy, the joys of life.”
February 24 2012
Brains
Designed by Blue Marlin | Country: United Kingdom
“New year, new look for Brains bottles, courtesy of Blue Marlin. Welsh brewer Brains is unveiling updated bottles for its ales range, created by integrated brand design agency Blue Marlin, which are rolling out across the UK this month. The new look bottles are stylish, simple and strong, encapsulating the symbolic Welsh dragon for Brains’ customers old and new. Blue Marlin also redesigned the brewer’s on-trade presence for its cask ales, which launched in July 2011.”
February 23 2012
Rivero González
Designed by Anagrama | Country: Mexico
“According to archeological evidence, the human race has been drinking wine for over 8,000 years. However, never before has there been such diversity in origin denomination, quality and prices.
Throughout the years, there has been a tendency of taking products originally treated to remain longer such as cheese, cured meats and even salt, and take them to the same level of sophistication of a perfume or a high couture garment. For wine, this tendency is stronger than for any other beverage; We can find three dollar wines in a cardboard box, or a $160,000 bottle of Château Laffite.”
“The market’s top section is very small, and the demand is under supply. For these wine producers it is fairly simple, but for the vast majority of the younger wine houses the situation is much more complex.
Our solution was to use Rivero González’ family coat of arms as the brand’s identity. We developed a modern version that would convey elegance without pretending to seem like an ancient wine house.”
“In contrast with this modern and simple visual language, we played around with textures that denote the wine’s craftsmanship. These details can be appreciated in the packaging: silver foil, textured paper, and melted sealing wax on the cap.
Rivero González is a brand that represents this new wine cellar but also heightens the most traditional wine producing processes.”
Boca Negra
Designed by Manifiesto Futura | Country: Mexico
“Boca Negra craft beer made in Monterrey. It is a tribute to of all working people.”
February 22 2012
The Bottle of Wits
Designed by Helms Workshop | Country: United States
When you leave design school and look for work with your portfolio of fictitious student projects, half of your interviewers pause to tell you that, in the “real world,” you’ll never have the opportunity to design wine packaging. Much less, packaging themed after one of your favorite movies. Those folks never had the chance to work with Tim League and the team at Alamo Drafthouse Cinemas.
In looking at developing an identity for Alamo’s in-house branded wines, we quickly decided that it would be impossible to sum up everything that makes the Alamo unique in a single packaging system. Why not redesign the wine each year, based on a film that aligns with the brand? Alamo’s 2012 offering became two wines inspired by The Princess Bride, in honor of the 25th anniversary of the film.”
“As fans will recognize, “The Bottle Of Wits,” is derived from the iconic “battle of wits” scene when Westley first rescues Princess Buttercup from Vizzini and his henchmen. The custom wine line includes two varietals: “Inconceivable Cab” and “As You Wish White”.
“The “Battle of Wits” sequence between Cary Elwes and Wallace Shawn easily stands toe-to-toe with “the Sideways Spit Bucket” and “The Silence of the Lambs Chianti slurp” as wine’s shining moment in film,” said Alamo CEO and Founder Tim League. Workshop worked to pack the full scope and wonder of the film experience into the packaging.”
February 21 2012
What Ever
Designed by CIP Creative | Country: Australia
“What Ever is the wine Medhurst has positioned to be the “relaxed” wine. The message is clear, whatever you eat this summer, tapas, barbeque, Thai, or fresh picnic basket, What Ever is the wine to go with it, What Ever is spicy and fresh, no oaky aroma, chill it if you want, whatever…
The design neatly ties with the symbolic gesture of the “whatever” symbolism.
This is essentially the design brief CIP received from Medhurst Wines and it is potentially the best brief we received – ever!”
February 19 2012
El Libertador
Designed by Diego Ballester | Country: Argentina
“Brand and design in homage of the Great Liberator José de San Martín. The design is inspired by the letters, post and communication of that time.
From the lands of river Plate to Mendoza, from Santiago to genteel Lima, he went, planting laurels along the way in his triumphal journey, San Martín. San Martín, the lord of war, by secret choice of God, was great when the sun was shining on him, and even greater in the sunset. Great father of the Argentine people, greatest hero of freedom! beneath his shadow the fatherland grows in virtue, in work, and in peace.”
February 18 2012
Lithuanian Vodka Black Edition
Designed by Studija Creata | Country: Lithuania
“The most popular vodka in Lithuania ‘Lithuanian Vodka’ amazes us all again with their extraordinary design. This time it is the gold-shining limited edition ‘Lithuanian Vodka – Black Edition’, which was introduced 2011 at the end of December. Lithuanian design agency Studija Creata was inspired by Lithuania’s history and national heritage. Rhombus and herringbones, combined from little squares, are very common patterns in Lithuanian folk art. Although reference to these national motifs gained more modern forms – mysterious past reflections were transformed into modern art.”
February 17 2012
CAPI Sparkling
Designed by CIP Creative | Country: Australia
“The CAPI brand was born from a simple idea to produce Pure, Clean, Refreshing carbonated drinks. Taking on the sourcing and blending responsibilities themselves they have secured the finest natural extracts and botanicals worldwide to ensure their promise of authenticity.
Capi Beverages were after a bold new look for their new Capi Sparkling range. The new premium range included Mixers, Fruit Sodas and Mineral Waters and prides itself on the quality of ingredients it has sourced from around the globe. The result is Premium Refreshment.
CIP Creative were engaged to create a Strong Brand Mark and distinctive packaging. When creating the brand and associated labels, we aimed for a crisp, fresh, no nonsense visual language puled together by a sharp logotype.”
February 16 2012
Catalina Fernandez
Designed by Anagrama | Country: Mexico
“Catalina Fernandez is your typical home based bakery that started in 1988 and eventually became a successful pastry shop.
Along with the shops growth, came the need to open more branches and to penetrate new generations of potential clients.
When the client approached us, she told us her desire of upgrading the brand to a much more sophisticated style. Based on these requirement we developed a very elegant identity, with a sans serif typeface to keep the brand neutral and give it a chance to evolve in the long run, with new designs for their packaging and other printed pieces.
The various boxes and bags were decorated with details in golden foil that, not unlike Catalina’s pastries were, took many hours of attention to detail.”
February 14 2012
Masterson’s Rye Whiskey
Designed by Studio 32 North | Country: United States
“Drawing inspiration from its namesake, the packaging is imbued with Bat Masterson’s life and lore. The bottle has a strikingly graceful shoulder that’s reminiscent of 19th century whiskey flasks, while the small front label lets the whiskey’s glorious amber hue do most of the talking. Serving as a tribute to Masterson’s days as a renowned journalist, the die-cut label resembles a clipped-out newspaper column, complete with torn edges like a real newspaper. The exterior box features a die-cut window, allowing the label to stand out-yet fit in seamlessly with newspaper articles printed over the surface of the box. The articles delve deeper into Masterson’s life and were custom written in the distinctively verbose and dramatic turn-of-the-century tone.”
February 13 2012
Angioletta
Designed by Kaleidoscope | Country: United States
“National importing company, Wein-Bauer, Inc., engaged Kaleidoscope to develop a simple and elegant packaging design for Angioletta, a sweet, “casual” white wine produced in Italy from a Spanish Moscato. Targeting outgoing, fun, adventurous young women, the packaging needed to be approachable, innocent and playful. The full body shrink label design delivers on its taste appeal but makes no mistake that this wine is for your cooler, not your cellar.”
February 12 2012
Szelet
Designed by Kiss Miklos | Country: Hungary
“Szelet (it means a ‘slice’ in english) is a really small pizzeria which specializes in a slice of pizza. I started with inveting the name ‘szelet’. After that I designed its identity, the interior design, the packaging and the web design. I wanted to choose a strong concept which can be developed into a franchise later. Therefore I have chosen a very intense colour – red – and a familiar shape that evoke the ‘world’ of pizzeria and fast food restaurants.”
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