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May 16 2012
Padrillos
Designed by Diego Ballester | Country: Argentina
“Imagine a herd of wild stallions galloping over smooth, white hills, their black coats reflecting the light of the moon. This very image lived inside winemaker Ernesto Catena’s mind, and kept his primal attachment to land and nature alive during his time as a university student. After years of travel, when Ernesto planted his vineyard in Mendoza, “Padrillos” was born. These intense wines express the primordial forces latent in our fertile land, and the wild spirit of Argentina’s true varietals.”
April 04 2012
DRNK; Chateau Baccarat
Ready the white coat. Don the goggles. Drink heaps. Baccarat’s UK launch – last month, at the Connaught Bar – of its new glassware collection, Chateau Baccarat, required of its guests a special sort of predisposition: one that appreciates the science behind design while getting utterly bladdered. Fortunately, we came prepared.
The Connaught Bar is beautiful. A recent David Collins revamp, it borrows heavily from the post opiate glamour of the 1920s, only this time on a scale not much larger than a postage stamp. All leather and marble and gold leaf, its have-a-laugh lacquered martini trolley matched by a propensity for mixing some of the best cocktails in London, the Connaught Bar is exactly where you might hope to test Baccarat’s claim to have produced a glass that actually enhances the taste of wine.
Which, of course, is nothing new. The claim, we mean. Making glasses with rims, diameters and depths best suited to this or that wine is a market created, cornered and extensively trawled by Claus Riedel. Convinced during the 1950s of the idea that our taste buds are divided on our tongue according to the 4 basic tastes (sweetness at the tip, sourness towards the back and saltiness and bitterness down the sides), and knowing that tasting is also smelling, Riedel’s big contribution to the art of wine drinking is to have developed a line of glasses designed to direct the liquid to a certain part of the mouth, while allowing enough time for it to aerate, the aromas to settle, balance out, the liquid to oxidise.
Riedel’s why you drink out of a bowl rather than a funnel; why the red wine glass is bigger than the white; why there is a growing market for glasses designed for specific varietals, regions etc.
Unfortunately, while Riedel has done many good things for the style in which we get hammered, the idea that different parts of the tongue are responsible for different tastes is a wrong ‘un. The truth is our taste buds (which today include protein sensitive Umamii and fattiness) are spread higgledy piggledy across the tongue. The receptor molecules and taste cells that make up the buds constitute the full gamut of tastes – all in an area so small as to deem all rim chat (in a wine glass-making sense) pointless.
Which is not to say Riedel was all wrong. He wasn’t: smell plus taste still equals flavour; the wine bowl topped with aroma catching tapered rim rules. The question now – posed at the Connaught Bar – is where to from here? Chateau Baccarat knows: one glass for white; one glass for red – only larger; a champagne flute; a carafe; and 2 tumblers – large and small. That’s it, the collection, no messing.
To look at, the wineglass begins with a wide stand base, slips up through a long stem, spreads very quickly – very widely – at the bottom of the bowl, before angling in to finish in a ‘vertical chimney.’ Less egg-like than the competition, less fragile, it’s a piece of maths made glass, and as such beautifully different. To drink from, it’s difficult to say how good it is (the opposition wasn’t invited), but we have to confess to frequently recharging our glasses in the name of the nose, the mouth and the brain – all comfortably numb come kick out time.
Event photography © Luke Hayes
April 02 2012
February 23 2012
Rivero González
Designed by Anagrama | Country: Mexico
“According to archeological evidence, the human race has been drinking wine for over 8,000 years. However, never before has there been such diversity in origin denomination, quality and prices.
Throughout the years, there has been a tendency of taking products originally treated to remain longer such as cheese, cured meats and even salt, and take them to the same level of sophistication of a perfume or a high couture garment. For wine, this tendency is stronger than for any other beverage; We can find three dollar wines in a cardboard box, or a $160,000 bottle of Château Laffite.”
“The market’s top section is very small, and the demand is under supply. For these wine producers it is fairly simple, but for the vast majority of the younger wine houses the situation is much more complex.
Our solution was to use Rivero González’ family coat of arms as the brand’s identity. We developed a modern version that would convey elegance without pretending to seem like an ancient wine house.”
“In contrast with this modern and simple visual language, we played around with textures that denote the wine’s craftsmanship. These details can be appreciated in the packaging: silver foil, textured paper, and melted sealing wax on the cap.
Rivero González is a brand that represents this new wine cellar but also heightens the most traditional wine producing processes.”
February 22 2012
The Bottle of Wits
Designed by Helms Workshop | Country: United States
When you leave design school and look for work with your portfolio of fictitious student projects, half of your interviewers pause to tell you that, in the “real world,” you’ll never have the opportunity to design wine packaging. Much less, packaging themed after one of your favorite movies. Those folks never had the chance to work with Tim League and the team at Alamo Drafthouse Cinemas.
In looking at developing an identity for Alamo’s in-house branded wines, we quickly decided that it would be impossible to sum up everything that makes the Alamo unique in a single packaging system. Why not redesign the wine each year, based on a film that aligns with the brand? Alamo’s 2012 offering became two wines inspired by The Princess Bride, in honor of the 25th anniversary of the film.”
“As fans will recognize, “The Bottle Of Wits,” is derived from the iconic “battle of wits” scene when Westley first rescues Princess Buttercup from Vizzini and his henchmen. The custom wine line includes two varietals: “Inconceivable Cab” and “As You Wish White”.
“The “Battle of Wits” sequence between Cary Elwes and Wallace Shawn easily stands toe-to-toe with “the Sideways Spit Bucket” and “The Silence of the Lambs Chianti slurp” as wine’s shining moment in film,” said Alamo CEO and Founder Tim League. Workshop worked to pack the full scope and wonder of the film experience into the packaging.”
February 21 2012
What Ever
Designed by CIP Creative | Country: Australia
“What Ever is the wine Medhurst has positioned to be the “relaxed” wine. The message is clear, whatever you eat this summer, tapas, barbeque, Thai, or fresh picnic basket, What Ever is the wine to go with it, What Ever is spicy and fresh, no oaky aroma, chill it if you want, whatever…
The design neatly ties with the symbolic gesture of the “whatever” symbolism.
This is essentially the design brief CIP received from Medhurst Wines and it is potentially the best brief we received – ever!”
February 19 2012
El Libertador
Designed by Diego Ballester | Country: Argentina
“Brand and design in homage of the Great Liberator José de San Martín. The design is inspired by the letters, post and communication of that time.
From the lands of river Plate to Mendoza, from Santiago to genteel Lima, he went, planting laurels along the way in his triumphal journey, San Martín. San Martín, the lord of war, by secret choice of God, was great when the sun was shining on him, and even greater in the sunset. Great father of the Argentine people, greatest hero of freedom! beneath his shadow the fatherland grows in virtue, in work, and in peace.”
February 13 2012
Angioletta
Designed by Kaleidoscope | Country: United States
“National importing company, Wein-Bauer, Inc., engaged Kaleidoscope to develop a simple and elegant packaging design for Angioletta, a sweet, “casual” white wine produced in Italy from a Spanish Moscato. Targeting outgoing, fun, adventurous young women, the packaging needed to be approachable, innocent and playful. The full body shrink label design delivers on its taste appeal but makes no mistake that this wine is for your cooler, not your cellar.”
February 06 2012
The Bold & Brave Port Co.
Designed by Boldinc | Country: Australia
“Boldinc’s latest creation captures their craft and expertise with a limited edition Port collection designed in collaboration with illustrator Jeremy Lord and our friends at Bell River Estate.
The collection includes five different bottles. A good old-fashioned hole punch became the simple and ingenious solution to bring hand-crafted exclusivity to each individually numbered bottle.
Our friends at “The Distillery” letterpress and Clear Image Labels helped in this commercial run.
The design itself is inspired by the rich history of our neighbouring wharves, where U.S. Sailors, on shore leave in Potts Point and Kings Cross helped establish a long serving culture of working hard and playing harder.
The Bold & Brave Port Co. is a testament to our town. Never a dull moment, always an opportunity. A place where fortune favours the brave.”
January 31 2012
Grassini Family Vineyards
Designed by Duffy & Partners | Country: United States
“In 2002, the Grassini’s established a family vineyard in the Happy Canyon of Santa Barbara, California. A simple crest with a ligature of the number 5 and the letter G was designed with inspiration from the five children. After several successful harvests, the family knew it was time to take the crest and build a more robust brand expression with Duffy & Partners—one that would more aptly reflect all that the vineyard and its harvests symbolized. Design components include metallic silk-screened bottles, individually signed and numbered labels and hand-dipped wax seals. The Grassini Family Vineyards striking new bottle design by Duffy & Partners is now on the market.”
January 30 2012
Student Work – Nick Dunlap
Designed by Nick Dunlap | Country: United States
“This project is a 1920s inspired wine from a vineyard near Chicago, packaged in a Prohibition Preparedness Kit. The kit contains items such as breathmints, disguise labels and corkscrew. But more importantly, the kit comes with Hooch Estate Vineyard’s Merlot and Chardonnay.”
January 26 2012
Sepp Moser
Designed by Hans Renzler | Country: Austria
“Hand-crafted label design typed out with an old typewriter and numbered by the wine maker.”
January 25 2012
Cabernet Sauvignon
Designed by Estudio Mllongo | Country: Spain
A special limited edition Cabernet Sauvignon by Valencia’s Estudio Mllongo.
January 18 2012
Artisan
Designed by Public Creative | Country: Australia
“Artisan is a new range of wines from Xabregas Estate located in the beautiful South West of Australia. The wine itself is lovingly handcrafted and at the same time very contemporary in style. Our aim was to create a package that celebrated these two characteristics.”
January 14 2012
Student Work – Jonti Griffin
Designed by Jonti Griffin | Country: New Zealand
“Artbuild was created as an alternative to the current “kit set homes” which offer standard off the shelf homes at limitless numbers. I have created a clean, modern brand identity for my final year project which includes print, packaging and furniture design. Artbuild treats life itself as the ultimate artwork, and the home as its frame. A place where everything comes together to rest, grow and inspire.”
January 13 2012
Student Work – Emily Hale
Designed by Emily Hale | Country: United States
“It is a little known fact that San Fransisco boasts some of California’s best wines, much like many do not know that San Fransisco was also home to one of the first openly gay politicians in the United States, Harvey Milk. And thus, I created a wine which pays tribute to the memory of Harvey Milk.
This deep, rich, Cabernet Sauvignon has a strong backbone of tartness, as strong as the determined Harvey Milk, whom fought for equal rights in San Francisco as well as gay rights nationwide. In particular, the half full bottle of milk, represents Harvey’s positive attitude and take on life, despite his many obstacles. Seeing as Harvey was environmentally conscious, the box that houses the wine was created out of one sheet of board with no glue.
As Harvey Milk once said, “I have tasted freedom. I will not give up that which I have tasted. I have a lot more to drink.”
January 10 2012
Lamiturri
Designed by Calcco | Country: Spain
“The Lamias are mythological characters often described with bird feet or fishtail. Typically female, and of extraordinary beauty, the Lamia used to live in the rivers and in the fountains, where they used to comb their long hair with coveted golden combs. Inspired by these characters, Lamiturri is built upon a circular design, a label which invites to be rotated, with an illustration stamped in gold which fills the label from end to end.”
January 09 2012
BRND WGN
Designed by BRND WGN | Country: Malta
“What better way to celebrate a year ended than to put the highlights of 2011 in ink on paper and wrap it around our very own hand picked Private Estate Selection, Cabernet Sauvignon from 2007. It’s been a while since we worked on a publication so we really enjoyed working on this project and printed two versions, one on standard news print paper and the other on the same salmon hue paper used for the Financial Times. Our top clients and friends got a numbered bottle of which only 100 were produced whilst we also sent a copy of BRND NWS (as we aptly called our news paper) to other contacts of ours across the globe. We had some great feedback and will probably publish BRND NWS again.”
January 02 2012
2012
Designed by StudioIN | Country: Russia
“Upholding tradition, StudioIN has designed a corporate gift for New Year’s Eve. While designing the bottle, we chose a topic that over the past year was among the most discussed: the 2012 apocalypse. The label shows the 14 most ‘popular’ scary scenarios satisfying any taste: from rather predictable natural disasters to those absolutely fantastic.
Despite that humanity has been discussing the end of the world for millennia, we plan to celebrate this ‘last’ New Year’s Eve to the fullest, following our own unforgettable scenario.”
Dearly Beloved
Designed by Stranger & Stranger | Country: United Kingdom
“We are gathered here today to celebrate a massive success. SOLD. OUT.”
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