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April 04 2012
Catalina Fernández Pastry Boutique Design by Anagrama
Established in 1988 as a home based bakery, Catalina Fernández is now a high end pastry boutique. In order to give the store a look similar to a warehouse/kitchen, we used packages of sugar, flour, and yeast and placed them all over the store. To benefit from the stores tall ceilings we designed a vertical structure with shelves above the refrigerators.
The brick wall with white paint and bare concrete floor are meant to make the store look impeccable, as well as old fashioned, so there would be an interesting contrast between the worn out interior and the modern furnishings, with all simple and geometrical shapes.
The goal was to create a place that even 20 years later would still capture the eye of people walking by with its imposing lighting and simple props.
The redesign of the pastry shop has extended to the boxes the pastries are packed in, and the new sans serif logo. It's a perfect example of how an artisan business can be given a new lease of life by smart design.
+ Anagrama
February 23 2012
Rivero González
Designed by Anagrama | Country: Mexico
“According to archeological evidence, the human race has been drinking wine for over 8,000 years. However, never before has there been such diversity in origin denomination, quality and prices.
Throughout the years, there has been a tendency of taking products originally treated to remain longer such as cheese, cured meats and even salt, and take them to the same level of sophistication of a perfume or a high couture garment. For wine, this tendency is stronger than for any other beverage; We can find three dollar wines in a cardboard box, or a $160,000 bottle of Château Laffite.”
“The market’s top section is very small, and the demand is under supply. For these wine producers it is fairly simple, but for the vast majority of the younger wine houses the situation is much more complex.
Our solution was to use Rivero González’ family coat of arms as the brand’s identity. We developed a modern version that would convey elegance without pretending to seem like an ancient wine house.”
“In contrast with this modern and simple visual language, we played around with textures that denote the wine’s craftsmanship. These details can be appreciated in the packaging: silver foil, textured paper, and melted sealing wax on the cap.
Rivero González is a brand that represents this new wine cellar but also heightens the most traditional wine producing processes.”
February 20 2012
Axioma
Designed by Anagrama | Country: Mexico
“Axioma is a new company specialized in skin care products for which we had to create a corporate identity that would reflect the company’s philosophy: Offer the highest quality products made with authentic active substances.
Based on the fact that the effectiveness of each of the products is clinically proven, we chose honesty as the brand’s leading value, therefore, we decided to use the name Axioma, which means “irrefutable truth”.
We developed a clean visual language that would represent the products’ honesty and its clinical purpose. However, the typographic selection was carefully handled so that it would evoke the high-end fashion industry.”
February 16 2012
Catalina Fernandez
Designed by Anagrama | Country: Mexico
“Catalina Fernandez is your typical home based bakery that started in 1988 and eventually became a successful pastry shop.
Along with the shops growth, came the need to open more branches and to penetrate new generations of potential clients.
When the client approached us, she told us her desire of upgrading the brand to a much more sophisticated style. Based on these requirement we developed a very elegant identity, with a sans serif typeface to keep the brand neutral and give it a chance to evolve in the long run, with new designs for their packaging and other printed pieces.
The various boxes and bags were decorated with details in golden foil that, not unlike Catalina’s pastries were, took many hours of attention to detail.”
February 06 2012
Bricos
Designed by Anagrama | Country: Mexico
“Bricos, originally known as Mayoreo Eléctrico Monterrey, had a very clear goal: to stop being your typical hardware shop and become a construction material supplier that could be perceived with much more formality upon the arrival of international competitors.
In order to develop the Branding Strategy, we thoroughly researched the project commercial aspects, and we executed a deep brand diagnostic. This resulted in a solution that helps the company heighten their values such as service, honesty, responsibility, experience and kindness, all of which have been key to the company’s success throughout the years.
On the other hand, the company needed to attract qualified personnel and make these employees feel proud of working for Bricos giving them a sense of belonging.
The project’s design decisions included creating a timeless brand with a completely different icon from any of its competitors. We used a very clean typographic language and an institutional pattern that can be easily applied to any object.
These elements turn Bricos into a brand ready to compete internationally.”
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